Deborah Moore

Chief Commercial Officer

Deborah Moore, Chief Commercial Officer at NuView Life Sciences, brings over 30 years of leadership in global healthcare and life sciences, with expertise in genomics, oncology, artificial intelligence, and healthcare IT. She has guided multiple startups in diagnostics and prognostics from early funding to commercialization, driving transformative growth through strategic partnerships and scalable market strategies. 

Deborah’s early clinical roles laid the foundation for her understanding of patient care, which she built on to achieve success in her strategic commercial leadership roles across life science startups, laboratories, healthcare systems, and global healthcare and life sciences technology suppliers. 

Deborah built the first customer engagement programs in the highly regulated fields of healthcare and life sciences. At GE Healthcare, she developed STAR™, achieving 100% customer retention and generating $51M incremental revenue in nine months. At Thermo Fisher Scientific, she launched Aspire™, capturing 11% of the U.S. market in three months, with 80% of the growth driven by new customer acquisition, and creating a new revenue channel.